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Virginia Immigration Firm Improves Visitor Experience With New Website Design
Firm:
Sumner Immigration Law, PLLC
Location:
Richmond
, Virginia
Website URL:
http://www.sumnerimmigration.com/
Launch Date:
March 2024
Every law firm wants a website that looks good, of course, but function is equally important. Unfortunately, sometimes a misstep leads to a website that neither looks nor functions the way your law firm needs it to.
That was the situation in which Sumner Immigration Law found itself. The Virginia law firm, which offers both employment-based and family-based immigration was working with a website design company whose efforts made the site harder to use. The site had a good aesthetic, but it wasn’t nearly as user-friendly as it should be.
Not wanting to frustrate or turn off visitors to their website, the firm’s attorneys turned to The Modern Firm to make sure their site not only looked great, but gave visitors access to what they needed.
The Website: Empower. Plan. Reunite.
The Modern Firm’s website design and marketing departments approached the website like a skilled surgical team working in concert: making changes to the existing design with attention to everything from content to font choices and handicap accessibility, while being careful not to make changes that would negatively impact the website’s good organic search rankings.
The surgical analogy is an apt one in this case: failing to take enough action wouldn’t have cured the website’s “ailment;” taking too much, or the wrong action, would damage what was “healthy” about the site.
In the end, The Modern Firm was able to preserve the elements of the design that the attorneys liked, improve the site’s appearance and functionality, and maintain (or enhance) the site’s performance with search engines. The result is an attractive, engaging law firm website that encourages visitors to reach out to the firm.
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