October 6th, 2021

What does it look like to run a law firm that straddles the past and the future? That was the challenge that Rachel Greene of Greene IP brought to us here at The Modern Firm. Her unique approach to intellectual property over the long haul challenged us to balance the forward-looking nature of intellectual property law with ideas of strategic planning for her clients’ futures. Then we added in beautiful images inspired by the firm’s rural location outside of Houston, Texas, to create an IP lawyer website like no other.

The full website may be viewed here: www.greeneip.com
Or see the design in our law firm website design portfolio.

Greene IP’s Strategic Approach to Energy and Technology Businesses’ IP Needs

IP Attorney Rachel Greene believes that every patent, copyright and trade secret her clients secure are part of a broader IP strategy. She comes at intellectual property as one part strategic planning, and one part transaction. Each piece must fit into the larger whole. She has her eye on the horizon, anticipating her clients’ future business developments so that she can be ready to respond.

But she’s not only looking forward. Rachel Greene is also deeply committed to the idea of building a legacy. She is quick to tell you her firm is housed in a converted “barndominium” among hundred-year-old trees. Her own business goals include raising up women and minority attorneys who can bring new voices into a field generally controlled by a single point of view.

Growing an IP Lawyer’s Website from Logo to Logistics

When Rachel came to us, our designers and writers wanted to create a unique website that would demonstrate GreeneIP’s organic approach to intellectual property. It started with the logo. The balance of blues and greens and the tree imagery were all designed to convey environmental awareness and a blend of tradition and innovation. The website’s imagery, icons, and layout all follow that same balance to connect with the firm’s target industries and help users understand GreeneIP’s take on intellectual property law.

Greene IP PLLC
Phone: 281-389-8742

Have a unique approach to your law firm’s work? We can help you build a website that explains what you do and how you do it. Connect with The Modern Firm today to get started.

Categories: Website Launches