When your mission is to fight for justice for your clients, “Hell on Heels” is a pretty good compliment. That’s how one of attorney Tracie Dinehart’s clients admiringly referred to her, summing up Tracie’s professional demeanor and fierce advocacy. While she appreciates the nickname, Tracie thinks of herself more as a “constitutional warrior,” protecting the rights of those who may not be able to stand up for themselves.

Tracie is the owner of North Pointe Legal in Ludington, Michigan, a firm that focuses primarily on criminal defense and representing parents in abuse and neglect cases. She has a reputation locally for her aggressive pursuit of justice and her candid assessment of cases. But she’s not just interested in winning cases. She also wants to see her clients go on to thrive long after her work with them is completed.

Many of Tracie’s clients are referred to the firm, and she wanted to have a website that could validate the positive recommendations they had received. At the same time, she practices in a location that is popular with tourists, and wanted the site to market the practice to out-of-towners who find themselves in need of a local defense attorney.

The Website

“Strong Enough to Fight. Smart Enough to Win.”

Tracie wanted the website to establish her brand, a unique combination of skill, strength, and compassion. The website’s design, imagery, and content combine to achieve that goal. Tracie’s values and approach are what sets the firm apart, so it makes sense that she should be featured front and center on the homepage, where her photo dominates (attorney photos on a law firm website’s homepage tend to increase visitor engagement with the site).

Informative biographies of Tracie and the rest of the attorneys and staff are also designed to increase the confidence of site visitors in the firm, and a “Why Choose Us” page spells out what makes North Pointe Legal the right choice for both referred clients and those looking for an attorney online. With The Modern Firm’s website hosting and upkeep, we take care of the website so Tracie can take care of her clients.

The full website may be viewed here: www.northpointelegal.com
Or see the design in our law firm website design portfolio.

Based in Ludington, North Pointe Legal serves clients in Mason County and the surrounding counties of Northern Michigan.

North Pointe Legal, PLLC
216 S. James Street, Ste 1,
PO Box 733
Ludington, MI 48431
 Phone: 231-480-1491

What sets you apart from the competition? That’s your brand. Not sure what it is? Let’s talk about it.

Categories: Website Launches