Albany, NY Law Firm Highlights Core Principles in New Website Design

The Greek philosopher Heraclitus mused that “the only constant is change.” That’s true for law firms just like everyone else. Unfortunately, when that inevitable change happens, the law firm website suddenly becomes outdated. For Honeywell Law Firm PLLC in Albany, New York, change came in the form of one attorney leaving the firm, two joining it, and the addition of new practice areas to the firm’s existing practice areas, which included education law and litigation, among others.

Although the firm’s makeup and offerings had changed, one thing hadn’t: the firm’s core principles. Honeywell Law Firm’s approach to practice is central to the firm’s identity, and a big part of why clients choose to work with the firm. The firm was built on a commitment to attentive, personalized service; responsiveness; clear communication; and, of course, up-to-date legal guidance. That’s good stuff — why not let prospective clients learn about it from jump? As long as the law firm website was getting a new look, the attorneys reasoned, it made sense to use the site to show what they’re all about. The Modern Firm couldn’t agree more.

The Website

During the website design process, it became clear that the attorneys really wanted their core principles to shine on the new website. So in addition to creating a dedicated page where those values were spelled out, they are also highlighted in a slideshow on the homepage, with an inviting button for interested readers to click to learn more.

Honeywell Law Firm’s clients come to the firm almost exclusively by referral, so it’s important that the website validate what visitors have been told about the firm and its attorneys. Readers can see at a glance what the firm does and easily navigate to their area of interest or learn more about the attorneys who will be helping them.

It’s impossible to know what changes may lie ahead for anyone. But The Modern Firm plans to be around to help Honeywell Law Firm, and all our clients, roll with the changes.

Honeywell Law Firm PLLC is located in Albany, New York.