March 31st, 2023

Sometimes in life, our experiences lead us to what we want to do—and sometimes, they show us what we don’t want. Atlanta attorney Matthew Ericksen spent time early in his legal career defending local government employees against misconduct claims, and large corporations against personal injury claims. He gained valuable experience, but felt like he was representing the wrong people.

As principal of The Ericksen Firm, Matthew now represents plaintiffs in civil rights and serious personal injury matters. Because he’s been on the other side of the table, he has unique insights into what it takes to win these complex cases. He needed a website to show prospective clients how that insight and experience benefit them.

The Website

In the Pursuit of Justice

Matthew has two separate and largely distinct groups of clients, each of which comes to him in different ways, and each of which has little need to read material relevant to the other. The Modern Firm helped him to create a website that shows what his practice areas have in common: the pursuit of justice for individuals against large and powerful entities. Then the homepage funnels visitors to the precise information they need, without making them slog through what they don’t.

Matthew’s civil rights come to him almost exclusively through referral from attorneys, and his personal injury cases from online search. Accordingly, some of the site content needed to be geared more toward professionals, and some toward laypeople. The Modern Firm’s law firm website writing services are offered by attorney writers who know how to craft content for different audiences. Matthew’s writer also created an FAQ page for prospective clients and an informational page for referring professionals.

The result is a website that conveys Matthew’s unique skill set to exactly the people who need to know about it—in exactly the way they need to hear.

The full website may be viewed here: www.ericksenfirm.com
Or see the design in our law firm website design portfolio.

Based in Norcross, Georgia, The Ericksen Firm represents clients in serious personal injury cases throughout Georgia, and in civil rights matters nationwide.

The Ericksen Firm, LLC
708 Holcomb Bridge Road
Norcross, GA 30071
Phone: 404-881-3543

Is your law firm website speaking to your audience in an effective way? If not, we’ve got you.

Categories: Website Launches