keyword cannibalization concept

What is Keyword Cannibalization and How Can You Avoid It?

keyword cannibalization concept When multiple pages on a website compete for the same keyword, that is keyword cannibalization, and it dilutes the SEO potential for any one of those pages....
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will moving locations affect seo concept

Will Moving My Law Firm Location Impact My Search Rankings?

will moving locations affect seo concept At The Modern Firm, we are often asked, “Will moving locations affect SEO?” And the short answer is yes: a physical move will impact your search rankings....
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law firm video marketing concept

Video Marketing for Law Firms

law firm video marketing concept A third of all online activity is spent watching videos, and over one billion hours of video are watched on YouTube alone every single day. Law firm videos provide real, concrete advantages for both the firm’s marketing and its website visitors......
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technical seo for law firms concept

Why is Technical SEO Important for Law Firms?

technical seo for law firms concept Without technical SEO, it doesn’t matter how good your website content is, because Google won’t find it. Organic traffic will suffer...
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cost of law firm website design concept

How Much is My Law Firm Website Going to Cost?

cost of law firm website design concept A website that sets your firm’s marketing up for success will pay for itself. However, there are many factors that go into determining the cost of a law firm website, including customization, complexity, and design quality...
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converting website visitors into customers concept

The Secret of Converting Website Visitors Into Customers

converting website visitors into customers concept It’s almost never a bad thing to have more website traffic. But website traffic is only the beginning of the story when it comes to how to convert website visitors into customers...
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Lead nurturing strategy concept

Don’t You Forget About Me: Lead Nurturing Strategy and Nurturing Referral Relationships

Lead nurturing strategy concept The key to staying top of mind with prospective clients or busy referral sources is nurturing those relationships—but how you do so depends on a lot of factors. The Modern Firm regularly helps our clients with lead nurturing strategy...
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visual branding concept

The Psychology of Color in Law Firm Visual Branding

visual branding concept You don’t need to study color psychology to know that color evokes feelings. Just think about the language we use every day. When we’re sad, we “feel blue.” When we’re angry, we’re “seeing red.” You might describe someone as...
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Designers doing presentation, working on new project. Web designers team prototyping new website, landing page or mobile application. Teamwork concept, business people vector illustration

What We Learned During Our Own Website Redesign

Designers doing presentation, working on new project. Web designers team prototyping new website, landing page or mobile application. Teamwork concept, business people vector illustration Going through our own website redesign gave us empathy for our clients and what might be going on for them when the project falls off the radar for a while....
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Should My Phones Be Answered By a Live Person?

The simple answer is "Yes!" Law firms that have a real person answer the phone outperform those that let calls go straight to voicemail or use an auto-attendant....
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