Seeking Testimonials

Testimonials assure your potential clients that other people just like them, in situations much like theirs, felt comforted and were helped when working with you. Unfortunately, many of our clients are often hesitant about asking for testimonials,...
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What's Your Voice Mail Bounce Rate?

A thought just came to me as I was leaving a voice message for a law firm.  The greeting on their voice mail stunk, it made me want to hang up.  The attorney stuttered, sounded dis-jointed and not very awake.  This got me thinking.  On the web...
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Google adds 11th "Me" spot

Google has just made it easier to find yourself with the creation of an 11th search result that queries Google Profiles. This is one more tool in the bag for attorneys that would like to make sure they can be found by name on Google. Since...
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Going On Vacation in a Wired World

Getting out of the office and on vacation is one of the of the hardest things to do when you work for yourself. Technology, great as it is, always seems to have a hold on us.  Fortunately, we can use technology to fight technology allowing you to...
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Spam from Mr. Daniel Wong of Trailblazer Communications targeting lawyers

Seems these days that spam and phishing schemes are coming from everywhere: email, text messages, Facebook friend requests, LinkedIn Invitations, fax machines… yeah, everywhere pretty much sums it up.  Over the last couple weeks I’ve...
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Categories: Good Reads/Tips

Don't Forget To Sign Your E-Mails

One of the main reasons I go back to someone’s website after I know or start doing business with them is to grab a phone number or address. Like many, I’ve ditched my phone book because it’s much faster to hop onto Goggle or a...
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Landing on Your Feet: Outplacement Services Make It Easier

Hard times make for hard choices, sometimes including termination of employment relationships.  Outplacement services can serve both the employer and the employee in these circumstances, preserving good will for the former and enabling the latter...
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Categories: Good Reads/Tips

Creating a Satisfying “Second Act” in Your Legal Career

Attorneys are widely perceived as successful in life and many would affirm their satisfaction with their careers. But lawyers who can claim they “couldn’t be happier” are rare, and far more common are those who don’t take time to consider...
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Google Yourself; Converting Referrals and Controlling Your Image is a Key Website Goal

There are many reasons why a law firm should have a website but few of them apply across all firm types and sizes as well as referral conversion and online image control. If you do not have a website, there is no telling what will appear when a...
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Creating a strong password system

We all know that we have too many passwords. Between pin numbers, e-mail, online shopping, voicemail, company networks, home security and various memberships the number of passwords we have to remember is staggering. I personally counted 38...
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