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Referring domains and backlinks are two of the factors that search engines consider to determine how authoritative a particular website is. So, what exactly are backlinks and referring domains?...

Utilizing live chat on your site certainly has advantages, but it's important to keep a few things in mind to ensure your firm is set up for success. To learn if live chat is the right choice for your law firm website, contact The Modern Firm!...

There are many benefits of newsletter marketing for law firms—if you do it right. Learn more about the potential benefits, as well as tips and tricks to ensure your newsletter isn't ending up in your clients' junk folder!...

If you’ve been busy building your law practice and representing clients, you may not have realized just how much social media has changed—or what it can do for your law firm....

When multiple pages on a website compete for the same keyword, that is keyword cannibalization, and it dilutes the SEO potential for any one of those pages....

At The Modern Firm, we are often asked, “Will moving locations affect SEO?” And the short answer is yes: a physical move will impact your search rankings....

A third of all online activity is spent watching videos, and over one billion hours of video are watched on YouTube alone every single day. Law firm videos provide real, concrete advantages for both the firm’s marketing and its website visitors......

Without technical SEO, it doesn’t matter how good your website content is, because Google won’t find it. Organic traffic will suffer...