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When multiple pages on a website compete for the same keyword, that is keyword cannibalization, and it dilutes the SEO potential for any one of those pages....

At The Modern Firm, we are often asked, “Will moving locations affect SEO?” And the short answer is yes: a physical move will impact your search rankings....

A third of all online activity is spent watching videos, and over one billion hours of video are watched on YouTube alone every single day. Law firm videos provide real, concrete advantages for both the firm’s marketing and its website visitors......

Without technical SEO, it doesn’t matter how good your website content is, because Google won’t find it. Organic traffic will suffer...

It’s almost never a bad thing to have more website traffic. But website traffic is only the beginning of the story when it comes to how to convert website visitors into customers...

The key to staying top of mind with prospective clients or busy referral sources is nurturing those relationships—but how you do so depends on a lot of factors. The Modern Firm regularly helps our clients with lead nurturing strategy...

Going through our own website redesign gave us empathy for our clients and what might be going on for them when the project falls off the radar for a while....

Law firm clients don’t materialize out of thin air. If you want to transform your law firm and grow your practice, you need to learn how to leverage lead tracking data to generate better quality cases....