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What is an Email Drip Campaign?
May 19th, 2017
A recurring dream — you wake up, phone buzzing every couple of minutes as clients reach out to you to ask for your help. While you slept, an assistant contacted all of your potential clients, categorized them, sent them information relevant to...
What Is Remarketing?
March 23rd, 2017
In the world of online marketing, remarketing is the ability to show your ads to people on other websites, after they’ve left your website. Your intention is to bring them back to your own website again at some point. Remarketing programs use...
Tags: Advertising
Estate Planning Law: Online Marketing vs. Word of Mouth
December 18th, 2014
Okay, so that title is intentionally misleading. There is no “vs.” when it comes to a complete plan for building and growing a successful estate planning law practice. But we’ve singled out estate planning today for a reason:...
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Categories: Marketing
Online Marketing for U.S. Immigration Attorneys: Tips & Challenges
December 2nd, 2014
Geography can often be an advantage to attorneys when it comes to marketing their websites. A great deal of legal services—from family law and divorce to criminal defense—are still rooted, at a minimum, in state law. Often services are even...
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Seeking Testimonials
May 12th, 2010
Testimonials assure your potential clients that other people just like them, in situations much like theirs, felt comforted and were helped when working with you. Unfortunately, many of our clients are often hesitant about asking for testimonials,...
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Tags: Law Firm Development
What's Your Voice Mail Bounce Rate?
November 6th, 2009
A thought just came to me as I was leaving a voice message for a law firm. The greeting on their voice mail stunk, it made me want to hang up. The attorney stuttered, sounded dis-jointed and not very awake. This got me thinking. On the web...
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Google adds 11th "Me" spot
April 23rd, 2009
Google has just made it easier to find yourself with the creation of an 11th search result that queries Google Profiles. This is one more tool in the bag for attorneys that would like to make sure they can be found by name on Google. Since...
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Links in Advertising
January 22nd, 2009
I just got done speaking with a client about website statistics and we made a startling discovery about lawyers.com. This client, like many law firms, is paying to have a prominent and complete directory listing on the Martindale Hubble website...
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Don't Forget To Sign Your E-Mails
January 10th, 2009
One of the main reasons I go back to someone’s website after I know or start doing business with them is to grab a phone number or address. Like many, I’ve ditched my phone book because it’s much faster to hop onto Goggle or a...
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LinkedIn - An Introduction
January 5th, 2009
I just got off the phone with a client that I invited to be part of my network on LinkedIn and he had two questions. “What is LinkedIn?” and “What’s in it for you Brendan?” as in why would I want to be connected...
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Categories: Marketing
