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How Can I Increase My Avvo Score and Why Should I Do It?
October 15th, 2018
Online management of legal profiles is an important part of reputation management and local marketing for lawyers. Accurate and up-to-date legal profiles on sites like Avvo can create higher search rankings and show your superiority when compared...
Is My Website Ready For 2018?
January 4th, 2018
Answer these 6 straightforward questions to be sure your law firm website won't let you down in the new year. For most practices, sorry, you can't just set it and forget it....
Things Have Been Slow: What Can I Do to Boost Calls?
November 2nd, 2017
To mix metaphors, as a small business owner, you’re used to juggling all of the hats: keeping the books balanced, handling your paperwork or court dates, and managing everything else it takes to make your firm run smoothly. It may often seem...
Can Using Avvo Violate Your Bar's Ethics Rules?
September 15th, 2017
Attorneys who market their services online can feel like they’re facing a field of landmines when it comes to complying with their Rules of Professional Conduct. On one end of the spectrum, older rules fail to address online advertising or...
Can You Guarantee a #1 Ranking on Google?
August 24th, 2017
If your law firm’s marketing strategy includes bringing in leads from online searches, keeping your website at the top of the search results is essential. And, with well over 50% of the clicks going to the first 3 results, it’s clear...
Does My Law Firm Need a New Website?
July 6th, 2017
Remember the time you had a big hole in the sleeve of your jacket, mismatched shoes, and ink stains on your shirt or blouse when you met with a client? Of course you don’t. That didn’t happen. You know how an unkempt appearance would adversely...
Tags: Website Design
What is an Email Drip Campaign?
May 19th, 2017
A recurring dream — you wake up, phone buzzing every couple of minutes as clients reach out to you to ask for your help. While you slept, an assistant contacted all of your potential clients, categorized them, sent them information relevant to...
What Is Remarketing?
March 23rd, 2017
In the world of online marketing, remarketing is the ability to show your ads to people on other websites, after they’ve left your website. Your intention is to bring them back to your own website again at some point. Remarketing programs use...
Tags: Advertising
Estate Planning Law: Online Marketing vs. Word of Mouth
December 18th, 2014
Okay, so that title is intentionally misleading. There is no “vs.” when it comes to a complete plan for building and growing a successful estate planning law practice. But we’ve singled out estate planning today for a reason:...
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Categories: Marketing
Online Marketing for U.S. Immigration Attorneys: Tips & Challenges
December 2nd, 2014
Geography can often be an advantage to attorneys when it comes to marketing their websites. A great deal of legal services—from family law and divorce to criminal defense—are still rooted, at a minimum, in state law. Often services are even...
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