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Remember the time you had a big hole in the sleeve of your jacket, mismatched shoes, and ink stains on your shirt or blouse when you met with a client? Of course you don’t. That didn’t happen. You know how an unkempt appearance would adversely...

A recurring dream — you wake up, phone buzzing every couple of minutes as clients reach out to you to ask for your help. While you slept, an assistant contacted all of your potential clients, categorized them, sent them information relevant to...

In the world of online marketing, remarketing is the ability to show your ads to people on other websites, after they’ve left your website. Your intention is to bring them back to your own website again at some point. Remarketing programs use...

Okay, so that title is intentionally misleading. There is no “vs.” when it comes to a complete plan for building and growing a successful estate planning law practice. But we’ve singled out estate planning today for a reason:...

Geography can often be an advantage to attorneys when it comes to marketing their websites. A great deal of legal services—from family law and divorce to criminal defense—are still rooted, at a minimum, in state law. Often services are even...

Testimonials assure your potential clients that other people just like them, in situations much like theirs, felt comforted and were helped when working with you. Unfortunately, many of our clients are often hesitant about asking for testimonials,...

A thought just came to me as I was leaving a voice message for a law firm.  The greeting on their voice mail stunk, it made me want to hang up.  The attorney stuttered, sounded dis-jointed and not very awake.  This got me thinking.  On the web...

Google has just made it easier to find yourself with the creation of an 11th search result that queries Google Profiles. This is one more tool in the bag for attorneys that would like to make sure they can be found by name on Google. Since...