Menu
Don't Forget To Sign Your E-Mails
January 10th, 2009
One of the main reasons I go back to someone’s website after I know or start doing business with them is to grab a phone number or address. Like many, I’ve ditched my phone book because it’s much faster to hop onto Goggle or a...
Read More
LinkedIn - An Introduction
January 5th, 2009
I just got off the phone with a client that I invited to be part of my network on LinkedIn and he had two questions. “What is LinkedIn?” and “What’s in it for you Brendan?” as in why would I want to be connected...
Read More
Categories: Marketing
The Importance of Your Name
January 2nd, 2009
We work with a lot of lawyers that are looking to promote their practices on the web. When talking with a new client their first request is “I need a website,” the second is “I need to get on Google.” When they say “I...
Read More
Categories: Marketing
Improve Your Profits by Focusing on Client Retention and Satisfaction
January 4th, 2008
Keeping good clients is important for the financial health and viability of every firm. According to a survey performed by BTI Consulting of Boston, law firms that actively track and measure client retention see 12% higher profits per attorney....
Read More
Categories: Marketing
Tags: Client Service
Law Firm Marketing: Success is in the Details
September 22nd, 2007
There is a common misconception in a large segment of the legal profession that marketing equates to advertising and spending a lot of money. That couldn’t be more wrong. Marketing in law firms is all about sweating the details. The details cost...
Read More
Is Your Yellow Pages Advertising Paying Off?
July 16th, 2007
I’m often asked by law firms to assist them in determining whether their advertising programs are cost-effective. Yellow Pages advertising is heavily used by small and mid-size law firms, primarily with consumer oriented practices. In fact,...
Read More
Categories: Marketing
Tags: Advertising
Missed Opportunities: Not Asking Clients for Referrals
April 16th, 2007
Without a doubt, clients can be your best source of referrals. Yet in my 18 years of marketing work with lawyers, I have met few who actually ask clients for referrals....
Read More
Categories: Marketing
Google Yourself; Converting Referrals and Controlling Your Image is a Key Website Goal
October 16th, 2006
There are many reasons why a law firm should have a website but few of them apply across all firm types and sizes as well as referral conversion and online image control. If you do not have a website, there is no telling what will appear when a...
Read More
Tags: Google
Minnesota Lawyer: Assessing Your Law Firm’s Online Marketing Strategy
August 17th, 2006
Reprinted With Permission of Minnesota Lawyer...
Read More
Categories: Marketing
Focusing on Client Service
March 1st, 2006
Lawyers tend to forget that law is a service industry. Clients have a myriad of choices for their legal representation. By focusing on client service, lawyers can better retain current clients, gain more referrals, and minimize the risk of ethics...
Read More
Categories: Marketing
