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Keeping good clients is important for the financial health and viability of every firm. According to a survey performed by BTI Consulting of Boston, law firms that actively track and measure client retention see 12% higher profits per attorney....

There is a common misconception in a large segment of the legal profession that marketing equates to advertising and spending a lot of money. That couldn’t be more wrong. Marketing in law firms is all about sweating the details. The details cost...

I’m often asked by law firms to assist them in determining whether their advertising programs are cost-effective. Yellow Pages advertising is heavily used by small and mid-size law firms, primarily with consumer oriented practices. In fact,...

Without a doubt, clients can be your best source of referrals. Yet in my 18 years of marketing work with lawyers, I have met few who actually ask clients for referrals....

There are many reasons why a law firm should have a website but few of them apply across all firm types and sizes as well as referral conversion and online image control. If you do not have a website, there is no telling what will appear when a...

Reprinted With Permission of Minnesota Lawyer...

Lawyers tend to forget that law is a service industry. Clients have a myriad of choices for their legal representation. By focusing on client service, lawyers can better retain current clients, gain more referrals, and minimize the risk of ethics...

Pro bono service is frequently considered a selfless act, the “right thing to do.” But can a selfless act also be selfish? With respect to pro bono service, the answer is yes. While many attorneys volunteer legal services, few seem to recognize...