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Seeking Testimonials
May 12th, 2010
Testimonials assure your potential clients that other people just like them, in situations much like theirs, felt comforted and were helped when working with you. Unfortunately, many of our clients are often hesitant about asking for testimonials,...
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Tags: Law Firm Development
What's Your Voice Mail Bounce Rate?
November 6th, 2009
A thought just came to me as I was leaving a voice message for a law firm. The greeting on their voice mail stunk, it made me want to hang up. The attorney stuttered, sounded dis-jointed and not very awake. This got me thinking. On the web...
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Google adds 11th "Me" spot
April 23rd, 2009
Google has just made it easier to find yourself with the creation of an 11th search result that queries Google Profiles. This is one more tool in the bag for attorneys that would like to make sure they can be found by name on Google. Since...
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Links in Advertising
January 22nd, 2009
I just got done speaking with a client about website statistics and we made a startling discovery about lawyers.com. This client, like many law firms, is paying to have a prominent and complete directory listing on the Martindale Hubble website...
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Don't Forget To Sign Your E-Mails
January 10th, 2009
One of the main reasons I go back to someone’s website after I know or start doing business with them is to grab a phone number or address. Like many, I’ve ditched my phone book because it’s much faster to hop onto Goggle or a...
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LinkedIn - An Introduction
January 5th, 2009
I just got off the phone with a client that I invited to be part of my network on LinkedIn and he had two questions. “What is LinkedIn?” and “What’s in it for you Brendan?” as in why would I want to be connected...
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Categories: Marketing
The Importance of Your Name
January 2nd, 2009
We work with a lot of lawyers that are looking to promote their practices on the web. When talking with a new client their first request is “I need a website,” the second is “I need to get on Google.” When they say “I...
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Categories: Marketing
Improve Your Profits by Focusing on Client Retention and Satisfaction
January 4th, 2008
Keeping good clients is important for the financial health and viability of every firm. According to a survey performed by BTI Consulting of Boston, law firms that actively track and measure client retention see 12% higher profits per attorney....
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Categories: Marketing
Tags: Client Service
Law Firm Marketing: Success is in the Details
September 22nd, 2007
There is a common misconception in a large segment of the legal profession that marketing equates to advertising and spending a lot of money. That couldn’t be more wrong. Marketing in law firms is all about sweating the details. The details cost...
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Is Your Yellow Pages Advertising Paying Off?
July 16th, 2007
I’m often asked by law firms to assist them in determining whether their advertising programs are cost-effective. Yellow Pages advertising is heavily used by small and mid-size law firms, primarily with consumer oriented practices. In fact,...
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Categories: Marketing
Tags: Advertising
