Menu
Missed Opportunities: Not Asking Clients for Referrals
April 16th, 2007
Without a doubt, clients can be your best source of referrals. Yet in my 18 years of marketing work with lawyers, I have met few who actually ask clients for referrals....
Read More
Categories: Marketing
Google Yourself; Converting Referrals and Controlling Your Image is a Key Website Goal
October 16th, 2006
There are many reasons why a law firm should have a website but few of them apply across all firm types and sizes as well as referral conversion and online image control. If you do not have a website, there is no telling what will appear when a...
Read More
Tags: Google
Minnesota Lawyer: Assessing Your Law Firm’s Online Marketing Strategy
August 17th, 2006
Reprinted With Permission of Minnesota Lawyer...
Read More
Categories: Marketing
Focusing on Client Service
March 1st, 2006
Lawyers tend to forget that law is a service industry. Clients have a myriad of choices for their legal representation. By focusing on client service, lawyers can better retain current clients, gain more referrals, and minimize the risk of ethics...
Read More
Categories: Marketing
Pro Bono Makes Cents: The Business Case For Pro Bono
August 1st, 2005
Pro bono service is frequently considered a selfless act, the “right thing to do.” But can a selfless act also be selfish? With respect to pro bono service, the answer is yes. While many attorneys volunteer legal services, few seem to recognize...
Read More
Categories: Marketing
Coaching For Lawyers
July 1st, 2004
Executive coaching, a professional development tool that combines strategic consulting and problem-solving counseling to help professionals set and reach their business and/or personal goals, has in the past decade found much support in the...
Read More
Marketing Professionally & Ethically
October 1st, 2003
Proposed changes to the Minnesota Rules of Professional Conduct regarding marketing and professional communications call for modest adjustments in existing rules while encouraging effective client relations....
Read More
Categories: Marketing