March 2024 Google Core Update

The March 2024 Google core update and spam update have had a significant impact on search rankings and indexing. As the dust settles with the rollout of these updates, we’re sharing our thoughts on how it may impact your SEO environment....
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Should My Phones Be Answered By a Live Person?

The simple answer is "Yes!" Law firms that have a real person answer the phone outperform those that let calls go straight to voicemail or use an auto-attendant....
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Custom Websites vs. Template-Based Websites

When it comes to website design and marketing there are many things attorneys need to consider. When creating your website you may be searching for a templated website, a custom design, or somewhere in the middle....
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Lead Tracking and Qualification

A Guide to Lead Tracking for Law Firms

Lead Tracking and Qualification Law firm clients don’t materialize out of thin air. If you want to transform your law firm and grow your practice, you need to learn how to leverage lead tracking data to generate better quality cases....
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The Best Law Firm Websites of 2023

01_Northstar_Law Our team took a look back to reflect on all of the law firm websites we've created this year and voted for the best of the best. In this moment of reflection we are filled with pride, excitement, and inspiration for the year ahead....
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Is SEO or Pay-Per-Click Marketing Better For Lawyers?

One of the most common questions we get from law firms looking for our help with their online marketing is: which approach is most effective, advertising or organic? The answer lies in a variety of factors including a firm's budget and urgency....
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2023 Guide to Writing The Best Attorney Website Profile

The data is clear: the attorney biographies on a law firm's website are the most clicked on pages of the site. Learn how to write the best attorney bio for your website!...
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When Should You Refresh Your Website Design?

Go take a look at your law firm website right now and click around. Does it feel like the most updated version of you and your practice? If not, you may want to read about the top 5 indicators we've outlined to decide if it is time for a redesign....
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The Importance of Branding and Brand Consistency for Lawyers

Your brand is built on four key elements that carry a potential client through that first experience of encountering your firm and bring them into a working relationship with you. These are visual, messaging, navigational and human interaction....
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Strategies for Handling Growth at Small and Solo Law Practices

Learn key strategies from lawyers who have grown their practices significantly while maintaining great client service and work-life balance....
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