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It’s almost never a bad thing to have more website traffic. But website traffic is only the beginning of the story when it comes to how to convert website visitors into customers...

The key to staying top of mind with prospective clients or busy referral sources is nurturing those relationships—but how you do so depends on a lot of factors. The Modern Firm regularly helps our clients with lead nurturing strategy...

You don’t need to study color psychology to know that color evokes feelings. Just think about the language we use every day. When we’re sad, we “feel blue.” When we’re angry, we’re “seeing red.” You might describe someone as...

Going through our own website redesign gave us empathy for our clients and what might be going on for them when the project falls off the radar for a while....

Here is the latest on ADA website accessibility, what your website should be doing to comply (and why) and what The Modern Firm is doing to keep your site on the right side of the law....

The March 2024 Google core update and spam update have had a significant impact on search rankings and indexing. As the dust settles with the rollout of these updates, we’re sharing our thoughts on how it may impact your SEO environment....

The simple answer is "Yes!" Law firms that have a real person answer the phone outperform those that let calls go straight to voicemail or use an auto-attendant....

When it comes to website design and marketing there are many things attorneys need to consider. When creating your website you may be searching for a templated website, a custom design, or somewhere in the middle....