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Attorneys who market their services online can feel like they’re facing a field of landmines when it comes to complying with their Rules of Professional Conduct. On one end of the spectrum, older rules fail to address online advertising or...

If your law firm’s marketing strategy includes bringing in leads from online searches, keeping your website at the top of the search results is essential. And, with well over 50% of the clicks going to the first 3 results, it’s clear...

In our recent series of posts on using client testimonials on your law firm’s website, we’ve established that testimonials are an effective client outreach and retention tool and that state rules of professional conduct...

Just when you thought you understood what you could and couldn't do in attorney advertising, the American Bar Association announced proposed changes to its model rules. Could your website suddenly become a violation of your state's rules of...

Ethics and attorney advertising: sticky, significantly different from one jurisdiction to another, and ever-evolving. And the ethics of promoting client reviews or testimonials gets special attention from many bars. Since displaying testimonials...

Remember the time you had a big hole in the sleeve of your jacket, mismatched shoes, and ink stains on your shirt or blouse when you met with a client? Of course you don’t. That didn’t happen. You know how an unkempt appearance would adversely...

If you’ve talked to any member of The Modern Firm after your website launch, you’ll notice a common response to growing your website traffic: more content, more content, and more content. Along with links, Google has confirmed that...

Client testimonial or review pages are among the most clicked-on sections of our law firm websites. We have a few theories about why — and several things for attorneys to think about if you are considering featuring testimonials on your law...