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If you’ve ever taken an economics class, one of the first things that you learned was the concept of “opportunity cost”: a dollar you spend on one thing is a dollar you don’t have available for something else. The same is...

To mix metaphors, as a small business owner, you’re used to juggling all of the hats: keeping the books balanced, handling your paperwork or court dates, and managing everything else it takes to make your firm run smoothly. It may often seem...

Choosing a domain name is something that you'll ideally do just once. Read on to learn important things to consider when picking a name such as ease of use, marketing potential and sellable value....

Attorneys who market their services online can feel like they’re facing a field of landmines when it comes to complying with their Rules of Professional Conduct. On one end of the spectrum, older rules fail to address online advertising or...

If your law firm’s marketing strategy includes bringing in leads from online searches, keeping your website at the top of the search results is essential. And, with well over 50% of the clicks going to the first 3 results, it’s clear...

In our recent series of posts on using client testimonials on your law firm’s website, we’ve established that testimonials are an effective client outreach and retention tool and that state rules of professional conduct...

Just when you thought you understood what you could and couldn't do in attorney advertising, the American Bar Association announced proposed changes to its model rules. Could your website suddenly become a violation of your state's rules of...

Ethics and attorney advertising: sticky, significantly different from one jurisdiction to another, and ever-evolving. And the ethics of promoting client reviews or testimonials gets special attention from many bars. Since displaying testimonials...