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What Is Long-Tail Content?
June 27th, 2017
If you’ve talked to any member of The Modern Firm after your website launch, you’ll notice a common response to growing your website traffic: more content, more content, and more content. Along with links, Google has confirmed that...
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Categories: Question of the Week
Client Testimonials on Attorney Websites: Are They Effective?
June 13th, 2017
Client testimonial or review pages are among the most clicked-on sections of our law firm websites. We have a few theories about why — and several things for attorneys to think about if you are considering featuring testimonials on your law...
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Categories: Question of the Week
Tags: Reviews & Testimonials
How to Display Your Super Lawyers Listing on Your Website
June 2nd, 2017
Super! You were listed with Super Lawyers! Now you may be asking: “How can I get one of those nifty Super Lawyers badges?” “Do I have to pay for it?” “Do my bar’s rules of professional conduct restrict how I...
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Categories: Question of the Week
What is an Email Drip Campaign?
May 19th, 2017
A recurring dream — you wake up, phone buzzing every couple of minutes as clients reach out to you to ask for your help. While you slept, an assistant contacted all of your potential clients, categorized them, sent them information relevant to...
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Should I Include My "Super Lawyers" Listing on My Website?
April 26th, 2017
Categories: Question of the Week
Tags: Awards & Ratings
Why Can't I Use Two Spaces After a Period on my Website?
April 4th, 2017
Contributor: Rebecca Fadel King, J.D.
A young woman, about to get married, asked her mom to teach her how to make her famous pot roast. When the first step turned out to be “cut the end off the pot roast,” the daughter asked why that was necessary. Pausing, the mother said,...
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Categories: Question of the Week
Tags: Blogs & Writing
What Should My Law Firm Blog About?
March 29th, 2017
We’ve already written an important post on why your law firm should have a blog. So, now you’re committed to maintaining that blog (or “News,” “FAQs” or “Articles” section … ). Good! You’ve...
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Categories: Question of the Week
Tags: Blogs & Writing
What Is Remarketing?
March 23rd, 2017
In the world of online marketing, remarketing is the ability to show your ads to people on other websites, after they’ve left your website. Your intention is to bring them back to your own website again at some point. Remarketing programs use...
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Tags: Advertising
What is Your Hosting Uptime?
July 14th, 2016
This week’s question comes to us from a new client who, while vetting us, asked: “What is your hosting uptime?” Hosting reliability has become of such importance on the internet that most of us take for granted that everything...
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Categories: Question of the Week
Why Should My Law Firm's Website Have a Blog?
May 22nd, 2016
In our early conversations with clients, we often recommend that they include a blog on their websites. Many attorneys are enthusiastic about the idea. Many are not. The members of the latter group, at best, feel they don’t have time for...
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Categories: Question of the Week
Tags: Blogs & Writing