Telescope with word: Focus

What Is Long-Tail Content?

Telescope with word: Focus If you’ve talked to any member of The Modern Firm after your website launch, you’ll notice a common response to growing your website traffic: more content, more content, and more content. Along with links, Google has confirmed that...
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Client Review Graphic

Client Testimonials on Attorney Websites: Are They Effective?

Client Review Graphic Client testimonial or review pages are among the most clicked-on sections of our law firm websites. We have a few theories about why — and several things for attorneys to think about if you are considering featuring testimonials on your law...
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Super Lawyer with Cape

How to Display Your Super Lawyers Listing on Your Website

Super Lawyer with Cape Super! You were listed with Super Lawyers! Now you may be asking: “How can I get one of those nifty Super Lawyers badges?” “Do I have to pay for it?” “Do my bar’s rules of professional conduct restrict how I...
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Email Drip Campaign

What is an Email Drip Campaign?

Email Drip Campaign A recurring dream — you wake up, phone buzzing every couple of minutes as clients reach out to you to ask for your help. While you slept, an assistant contacted all of your potential clients, categorized them, sent them information relevant to...
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Super Lawyer

Should I Include My "Super Lawyers" Listing on My Website?

Super Lawyer Are you a Super Lawyer? Trick question. No, you are not....
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Antique Typewriter Keys

Why Can't I Use Two Spaces After a Period on my Website?

Antique Typewriter Keys A young woman, about to get married, asked her mom to teach her how to make her famous pot roast. When the first step turned out to be “cut the end off the pot roast,” the daughter asked why that was necessary. Pausing, the mother said,...
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Lawyer Needs Help Blogging

What Should My Law Firm Blog About?

Lawyer Needs Help Blogging We’ve already written an important post on why your law firm should have a blog. So, now you’re committed to maintaining that blog (or “News,” “FAQs” or “Articles” section … ). Good! You’ve...
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Remarketing Ad

What Is Remarketing?

Remarketing Ad In the world of online marketing, remarketing is the ability to show your ads to people on other websites, after they’ve left your website. Your intention is to bring them back to your own website again at some point. Remarketing programs use...
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Lots of Pretty Fiber Optic Cables

What is Your Hosting Uptime?

Lots of Pretty Fiber Optic Cables This week’s question comes to us from a new client who, while vetting us, asked: “What is your hosting uptime?” Hosting reliability has become of such importance on the internet that most of us take for granted that everything...
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blogging

Why Should My Law Firm's Website Have a Blog?

blogging In our early conversations with clients, we often recommend that they include a blog on their websites. Many attorneys are enthusiastic about the idea. Many are not. The members of the latter group, at best, feel they don’t have time for...
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