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What is an Email Drip Campaign?
May 19th, 2017
A recurring dream — you wake up, phone buzzing every couple of minutes as clients reach out to you to ask for your help. While you slept, an assistant contacted all of your potential clients, categorized them, sent them information relevant to...
Should I Include My "Super Lawyers" Listing on My Website?
April 26th, 2017
Are you a Super Lawyer? Trick question. No, you are not....
Categories: Question of the Week
Tags: Awards & Ratings
Why Can't I Use Two Spaces After a Period on my Website?
April 4th, 2017
Contributor: Rebecca Fadel King, J.D.
A young woman, about to get married, asked her mom to teach her how to make her famous pot roast. When the first step turned out to be “cut the end off the pot roast,” the daughter asked why that was necessary. Pausing, the mother said,...
Categories: Question of the Week
Tags: Blogs & Writing
What Should My Law Firm Blog About?
March 29th, 2017
We’ve already written an important post on why your law firm should have a blog. So, now you’re committed to maintaining that blog (or “News,” “FAQs” or “Articles” section … ). Good! You’ve...
Categories: Question of the Week
Tags: Blogs & Writing
What Is Remarketing?
March 23rd, 2017
In the world of online marketing, remarketing is the ability to show your ads to people on other websites, after they’ve left your website. Your intention is to bring them back to your own website again at some point. Remarketing programs use...
Tags: Advertising
What is Your Hosting Uptime?
July 14th, 2016
This week’s question comes to us from a new client who, while vetting us, asked: “What is your hosting uptime?” Hosting reliability has become of such importance on the internet that most of us take for granted that everything...
Categories: Question of the Week
Why Should My Law Firm's Website Have a Blog?
May 22nd, 2016
In our early conversations with clients, we often recommend that they include a blog on their websites. Many attorneys are enthusiastic about the idea. Many are not. The members of the latter group, at best, feel they don’t have time for...
Categories: Question of the Week
Tags: Blogs & Writing
Does My Law Firm Website Really Need My Picture?
April 28th, 2016
Since we make websites for law firms, the subject of photographs comes up daily at our office. We hear all sorts of questions related to this, including:...
Categories: Question of the Week
Should My Law Firm Have Multiple Websites?
January 30th, 2016
We’re back! After a little hiatus through the holidays we are geared up and ready to drop knowledge in 2016.
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Categories: Question of the Week
How Do I Minimize Email While On Vacation?
November 25th, 2015
The holidays approach. Getting out of the office and on vacation is one of the of the hardest things to do when you work for yourself. Ironic for the many attorneys who chose solo or small firm practices precisely to have a better quality of life...
Categories: Question of the Week
