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The Modern Firm’s attorney writing services are of the highest caliber in the business — including work that has been cited by Feedspot.com among the top blogs in the work's practice area. We’re quite different from “content farms” driven purely by marketing goals, which often re-use junky content that doesn't even get the law right. Instead, our content team — made up entirely of professional writers with law degrees and practice experience — was built from the ground up on key principles important for solo attorneys and small law firms:
- Meaningful, accurate content that helps potential clients make informed decisions about choosing an attorney
- Respectful, ethical writing that builds trust and bolsters the firm’s reputation
- Unique, personal text that portrays what distinguishes a small law firm or attorney from the competition
Let's put it this way: if you truly care how you come across in your website writing, we might be the writers for you!
Why Not Write Website Content Yourself?
If you have a vision for your content, experience writing for your target audience, knowledge of (or willingness to learn about) writing for the web — and time — by all means, try writing your website copy yourself. The biggest complaints we hear from lawyers who tried their hand at writing, but then wished they’d had us do it from the start, are:
“This is hard!”
Yes, when it comes down to it, pulling off all the elements that a professional writer can — like really speaking to your audience’s interests, explaining legal concepts in layman’s terms, and putting your firm’s best qualities into impressive (yet not boastful!) language — isn’t easy.
“This is taking forever!”
And there’s the rub. Good writing takes time. Often a lot of time. And it’s all the harder if you’re coordinating multiple different authors or stakeholders within your firm.
Falling behind on supplying content is the #1 cause of delay for our law firm website projects. As you think about whether you have the capacity to write for your site, it might help to ask yourself a simple question: how many otherwise billable hours might you have to spend on writing all the pages of your website? Compare this to our flat per-page writing fee — which is less than many lawyers bill for a single hour of work — and you will likely have the answer to the question of whether you should write your website content yourself. Beyond time, think about performance — like a client representing themselves instead of hiring a lawyer, professionally written content will generally outperform client drafted material.
Writing Services We Offer
What — The Modern Firm’s writing team offers writing for every bit of your website, including:
- Home page
- Firm overview and history
- “Why Choose Us” pages on what sets your firm apart from competitors
- Attorney and staff biographies
- Practice area pages outlining the services you offer
- FAQs
- Informative articles and blog posts
Everything we write is just for you, based on your firm’s strengths, personality, client base, and jurisdiction(s) of practice. And it’s all created by smart writers who love their jobs and can capture your work and accomplishments with fresh eyes.
Who — We offer writing services for our law firm website design clients, our online marketing clients, and clients with existing Modern Firm websites who are looking to update or expand their content.
How — We get to know you through an introductory interview, and follow up calls or emails as necessary after we’ve done some initial research about your work. We then draft original text for your website incorporating all the latest and greatest knowledge we have about readability on the web and common professional ethics rules. Then, you review each page and offer feedback or questions. We revise until we achieve text that both feels right to you and comports with what we know works.
About Our Attorney Writers
Illustration only - not an actual computer
Our super awesome writing team is made up of a small, meticulously selected group of staff and professional freelance writers, whose own work can be found in blogs and online publications including Newsweek and Forbes.com. Each has a law degree and practice experience. Each genuinely loves writing and supporting small firms and solos.
Featured Website Launches
Caravona & Berg, LLC
What Do Our Clients Have To Say?
“During the building of my website I experienced a few unexpected changes with my practice, which in turn changed my goals for my website. This didn't phase the team at all. They were able to keep me focused, change the website design, and incorporate the changes into my website in a way that surpassed my original expectations -- which were already quite high.”
Dimitrios Makos
Recent Blog Posts
September 27th, 2024
When multiple pages on a website compete for the same keyword, that is keyword cannibalization, and it dilutes the SEO potential for any one of those pages.
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