Is SEO or Pay-Per-Click Marketing Better For Lawyers?

One of the most common questions we get from law firms looking for our help with their online marketing is: which approach is most effective, advertising or organic? The answer lies in a variety of factors including a firm's budget and urgency....
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Why Should Lawyers Bother with Digital Marketing?

As a small firm  lawyer, if you knew the clients you wanted would come to your door, what would you do? Or, more importantly, what would you do differently?...
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Choosing Your Law Firm Name

Should My Law Firm Have My Name or a Brand Name?

Choosing Your Law Firm Name Getting to name things is satisfying. Unfortunately, we don’t get to do it that often. A few pets, maybe a couple of kids. Read on for important things to consider when naming your law firm....
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Local Service Ads

What are Google Local Service ads for Lawyers?

Local Service Ads A new and compelling Google advertising option has been appearing in limited markets around the country. This has not gone unnoticed by us here at The Modern Firm, nor by our clients in these test markets. So, what’s going on in the never-ending...
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goat_lawyer

How Can I Increase My Avvo Score and Why Should I Do It?

goat_lawyer Online management of legal profiles is an important part of reputation management and local marketing for lawyers. Accurate and up-to-date legal profiles on sites like Avvo can create higher search rankings and show your superiority when compared...
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Bankruptcy Disclaimer image – arrow with dollar sign

Bankruptcy Attorneys: Whether and Where to Put the Federal Bankruptcy Disclaimer on Your Website

Bankruptcy Disclaimer image – arrow with dollar sign Most bankruptcy attorneys and marketers for lawyers know the magic phrase: "We are a debt relief agency. We help people file for relief under the Bankruptcy Code." But some haven't even heard of it. And many don't know this phrase's implications…...
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avvo_logo-Color_Blue

Can Using Avvo Violate Your Bar's Ethics Rules?

avvo_logo-Color_Blue Attorneys who market their services online can feel like they’re facing a field of landmines when it comes to complying with their Rules of Professional Conduct. On one end of the spectrum, older rules fail to address online advertising or...
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Guarantee Stamp

Can You Guarantee a #1 Ranking on Google?

Guarantee Stamp If your law firm’s marketing strategy includes bringing in leads from online searches, keeping your website at the top of the search results is essential. And, with well over 50% of the clicks going to the first 3 results, it’s clear...
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ABA Model Rule Book

Will the Proposed Changes to the ABA Model Rules on Attorney Advertising Affect Your Practice?

ABA Model Rule Book Just when you thought you understood what you could and couldn't do in attorney advertising, the American Bar Association announced proposed changes to its model rules. Could your website suddenly become a violation of your state's rules of...
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Email Drip Campaign

What is an Email Drip Campaign?

Email Drip Campaign A recurring dream — you wake up, phone buzzing every couple of minutes as clients reach out to you to ask for your help. While you slept, an assistant contacted all of your potential clients, categorized them, sent them information relevant to...
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