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What Is Remarketing?
March 23rd, 2017
In the world of online marketing, remarketing is the ability to show your ads to people on other websites, after they’ve left your website. Your intention is to bring them back to your own website again at some point. Remarketing programs use...
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Tags: Advertising
How Do I Know How Clients Found My Law Firm?
October 7th, 2015
Categories: Question of the Week
Law Firm Marketing: Success is in the Details
September 22nd, 2007
There is a common misconception in a large segment of the legal profession that marketing equates to advertising and spending a lot of money. That couldn’t be more wrong. Marketing in law firms is all about sweating the details. The details cost...
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Is Your Yellow Pages Advertising Paying Off?
July 16th, 2007
I’m often asked by law firms to assist them in determining whether their advertising programs are cost-effective. Yellow Pages advertising is heavily used by small and mid-size law firms, primarily with consumer oriented practices. In fact,...
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Categories: Marketing
Tags: Advertising