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A Retirement Guide To Your Law Firm’s Website and Online Presence
December 15th, 2018
Contributor: Brendan Chard
Here's a quick and informative guide on the steps retiring attorneys should take to properly close down their websites, emails, domains, social media and professional profiles so that big issues like identity theft don't ruin their retirement...
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Categories: Question of the Week
How Can Attorneys Reduce No-Shows?
March 29th, 2018
Contributor: Brendan Chard
The new client no-show is a triple-whammy of lost income, lost future referrals and lost marketing dollars. This week we cover tips on how to improve communication with potential and current clients to keep your appointment book humming along....
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Categories: Question of the Week
Improve Your Profits by Focusing on Client Retention and Satisfaction
January 4th, 2008
Keeping good clients is important for the financial health and viability of every firm. According to a survey performed by BTI Consulting of Boston, law firms that actively track and measure client retention see 12% higher profits per attorney....
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Categories: Marketing
Tags: Client Service
Using Credit Cards for Retainers and Trust Accounts
November 26th, 2007
One of the most commonly asked questions regarding our Law Firm Merchant Account service pertains to the rules surrounding trust accounts. The rules and requirements vary state by state, so you should check with your local bar to determine which of...
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Categories: Practice Management
Law Firm Marketing: Success is in the Details
September 22nd, 2007
There is a common misconception in a large segment of the legal profession that marketing equates to advertising and spending a lot of money. That couldn’t be more wrong. Marketing in law firms is all about sweating the details. The details cost...
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Missed Opportunities: Not Asking Clients for Referrals
April 16th, 2007
Without a doubt, clients can be your best source of referrals. Yet in my 18 years of marketing work with lawyers, I have met few who actually ask clients for referrals....
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Categories: Marketing
Focusing on Client Service
March 1st, 2006
Lawyers tend to forget that law is a service industry. Clients have a myriad of choices for their legal representation. By focusing on client service, lawyers can better retain current clients, gain more referrals, and minimize the risk of ethics...
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Categories: Marketing