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Is SEO or Pay-Per-Click Marketing Better For Lawyers?
October 15th, 2023
One of the most common questions we get from law firms looking for our help with their online marketing is: which approach is most effective, advertising or organic? The answer lies in a variety of factors including a firm's budget and urgency....
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Categories: Question of the Week
The Importance of Branding and Brand Consistency for Lawyers
July 12th, 2023
Your brand is built on four key elements that carry a potential client through that first experience of encountering your firm and bring them into a working relationship with you. These are visual, messaging, navigational and human interaction....
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Why Should Lawyers Bother with Digital Marketing?
January 26th, 2023
As a small firm lawyer, if you knew the clients you wanted would come to your door, what would you do? Or, more importantly, what would you do differently?...
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How to Merge Websites when Lawyers Join Forces
October 12th, 2022
Merging sites and digital assets might seem daunting. But experienced web developers can help. They'll make sure that you end up with a website that doesn't just cobble together bits and pieces from your old pages, but instead supercharges your...
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Categories: Question of the Week
When a Law Firm Splits, Who Gets the Website?
August 1st, 2022
Nothing lasts forever. Law firm partnerships are no exception. If you've decided to leave your firm or split with a partner, you've almost certainly given some thought to who gets the coffee maker. But what about the website, social media accounts…...
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Should My Law Firm Have My Name or a Brand Name?
April 28th, 2021
Contributor: Rebecca Fadel King, J.D.
Getting to name things is satisfying. Unfortunately, we don’t get to do it that often. A few pets, maybe a couple of kids. Read on for important things to consider when naming your law firm....
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What Kind of Office Space is Best For My Law Practice?
August 19th, 2019
From home office to building ownership, the options for law offices are wide. We explore pros and cons of the most popular ways that lawyers set up their office environments....
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Categories: Question of the Week
What are Google Local Service ads for Lawyers?
July 29th, 2019
A new and compelling Google advertising option has been appearing in limited markets around the country. This has not gone unnoticed by us here at The Modern Firm, nor by our clients in these test markets. So, what’s going on in the never-ending...
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Categories: Question of the Week
Share The Dang Recipe!
April 18th, 2019
Contributor: Brendan Chard
Today we're going to be learning about a parallel between lawyers and chefs and how it relates to sharing expertise and client experience, so buckle your seatbelts!...
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Categories: Question of the Week
What Online Marketing Activity is the Best Use of an Attorney's Time?
May 22nd, 2018
Time is short. In this post we explore and make the case that the best thing an attorney can do to boost their online marketing efforts is to bolster their reputation online....
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Categories: Question of the Week