Is SEO or Pay-Per-Click Marketing Better For Lawyers?

One of the most common questions we get from law firms looking for our help with their online marketing is: which approach is most effective, advertising or organic? The answer lies in a variety of factors including a firm's budget and urgency....
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The Importance of Branding and Brand Consistency for Lawyers

Your brand is built on four key elements that carry a potential client through that first experience of encountering your firm and bring them into a working relationship with you. These are visual, messaging, navigational and human interaction....
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Why Should Lawyers Bother with Digital Marketing?

As a small firm  lawyer, if you knew the clients you wanted would come to your door, what would you do? Or, more importantly, what would you do differently?...
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How to Merge Websites when Lawyers Join Forces

Merging sites and digital assets might seem daunting. But experienced web developers can help. They'll make sure that you end up with a website that doesn't just cobble together bits and pieces from your old pages, but instead supercharges your...
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When a Law Firm Splits, Who Gets the Website?

Nothing lasts forever. Law firm partnerships are no exception. If you've decided to leave your firm or split with a partner, you've almost certainly given some thought to who gets the coffee maker. But what about the website, social media accounts…...
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Choosing Your Law Firm Name

Should My Law Firm Have My Name or a Brand Name?

Choosing Your Law Firm Name Getting to name things is satisfying. Unfortunately, we don’t get to do it that often. A few pets, maybe a couple of kids. Read on for important things to consider when naming your law firm....
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Law Firm Business Sign

What Kind of Office Space is Best For My Law Practice?

Law Firm Business Sign From home office to building ownership, the options for law offices are wide. We explore pros and cons of the most popular ways that lawyers set up their office environments....
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Local Service Ads

What are Google Local Service ads for Lawyers?

Local Service Ads A new and compelling Google advertising option has been appearing in limited markets around the country. This has not gone unnoticed by us here at The Modern Firm, nor by our clients in these test markets. So, what’s going on in the never-ending...
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Hidden Information

Share The Dang Recipe!

Hidden Information Today we're going to be learning about a parallel between lawyers and chefs and how it relates to sharing expertise and client experience, so buckle your seatbelts!...
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Overworked Lawyer

What Online Marketing Activity is the Best Use of an Attorney's Time?

Overworked Lawyer Time is short. In this post we explore and make the case that the best thing an attorney can do to boost their online marketing efforts is to bolster their reputation online....
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