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Is SEO or Pay-Per-Click Marketing Better For Lawyers?
October 15th, 2023
One of the most common questions we get from law firms looking for our help with their online marketing is: which approach is most effective, advertising or organic? The answer lies in a variety of factors including a firm's budget and urgency....
Categories: Question of the Week
The Importance of Branding and Brand Consistency for Lawyers
July 12th, 2023
Your brand is built on four key elements that carry a potential client through that first experience of encountering your firm and bring them into a working relationship with you. These are visual, messaging, navigational and human interaction....
Why Should Lawyers Bother with Digital Marketing?
January 26th, 2023
As a small firm lawyer, if you knew the clients you wanted would come to your door, what would you do? Or, more importantly, what would you do differently?...
Should Lawyers have a Contact Form on Their Website?
May 23rd, 2022
The average attorney — even the most introverted — is fundamentally a “people person.” You went into the practice of law because you enjoy helping people navigate the legal system. The tendency to want to connect with people...
Lawyers Should Definitely Ask for Testimonials
May 12th, 2022
Client testimonial or “reviews” pages are among the most clicked-on sections of our law firm websites. In fact, of the hundreds of sites for which The Modern Firm has direct data, testimonials pages are second only to attorney...
Should My Law Firm Have My Name or a Brand Name?
April 28th, 2021
Contributor: Rebecca Fadel King, J.D.
Getting to name things is satisfying. Unfortunately, we don’t get to do it that often. A few pets, maybe a couple of kids. Read on for important things to consider when naming your law firm....
When is a Picture Worth $1000, or More?
January 8th, 2020
We all know the phrase “a picture is worth a thousand words,” but did you know using a picture the wrong way could also be an expensive mistake, or worse? One of our clients, unfortunately, found this out the hard way when they unknowingly...
Categories: Question of the Week
What are Google Local Service ads for Lawyers?
July 29th, 2019
A new and compelling Google advertising option has been appearing in limited markets around the country. This has not gone unnoticed by us here at The Modern Firm, nor by our clients in these test markets. So, what’s going on in the never-ending...
Categories: Question of the Week
Share The Dang Recipe!
April 18th, 2019
Contributor: Brendan Chard
Today we're going to be learning about a parallel between lawyers and chefs and how it relates to sharing expertise and client experience, so buckle your seatbelts!...
Categories: Question of the Week
Does Your Law Firm Need a Logo?
August 7th, 2018
A logo is an image that visually represents your law firm. In a basic form, a law firm logo might just be the firm name itself. Logos can get more complicated from there, including other designed visual elements or taglines. Think of your law firm...
Categories: Question of the Week
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What Do Our Clients Have To Say?
“During the building of my website I experienced a few unexpected changes with my practice, which in turn changed my goals for my website. This didn't phase the team at all. They were able to keep me focused, change the website design, and incorporate the changes into my website in a way that surpassed my original expectations -- which were already quite high.”
Dimitrios Makos
Recent Blog Posts
September 27th, 2024
When multiple pages on a website compete for the same keyword, that is keyword cannibalization, and it dilutes the SEO potential for any one of those pages.
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