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Is SEO or Pay-Per-Click Marketing Better For Lawyers?
October 15th, 2023
One of the most common questions we get from law firms looking for our help with their online marketing is: which approach is most effective, advertising or organic? The answer lies in a variety of factors including a firm's budget and urgency....
Categories: Question of the Week
Why Should Lawyers Bother with Digital Marketing?
January 26th, 2023
As a small firm lawyer, if you knew the clients you wanted would come to your door, what would you do? Or, more importantly, what would you do differently?...
Lawyers Should Definitely Ask for Testimonials
May 12th, 2022
Client testimonial or “reviews” pages are among the most clicked-on sections of our law firm websites. In fact, of the hundreds of sites for which The Modern Firm has direct data, testimonials pages are second only to attorney...
Should My Law Firm Have My Name or a Brand Name?
April 28th, 2021
Contributor: Rebecca Fadel King, J.D.
Getting to name things is satisfying. Unfortunately, we don’t get to do it that often. A few pets, maybe a couple of kids. Read on for important things to consider when naming your law firm....
Quick Tips: Better SEO for Your Blog (Updated!)
June 13th, 2019
Updated since original October 2017 publication!...
Categories: Question of the Week
Is My Website Ready For 2018?
January 4th, 2018
Answer these 6 straightforward questions to be sure your law firm website won't let you down in the new year. For most practices, sorry, you can't just set it and forget it....
How Do I Choose a Domain Name for My Law Firm's Website?
October 23rd, 2017
Choosing a domain name is something that you'll ideally do just once. Read on to learn important things to consider when picking a name such as ease of use, marketing potential and sellable value....
Categories: Question of the Week
Can You Guarantee a #1 Ranking on Google?
August 24th, 2017
If your law firm’s marketing strategy includes bringing in leads from online searches, keeping your website at the top of the search results is essential. And, with well over 50% of the clicks going to the first 3 results, it’s clear...
What Is Long-Tail Content?
June 27th, 2017
If you’ve talked to any member of The Modern Firm after your website launch, you’ll notice a common response to growing your website traffic: more content, more content, and more content. Along with links, Google has confirmed that...
Categories: Question of the Week
Does My Law Firm's Website Need a Content Audit?
January 20th, 2015
Probably. Here are a few questions to ask yourself:...
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Categories: Question of the Week
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Holley & Pearson-Farrer LLP
What Do Our Clients Have To Say?
“During the building of my website I experienced a few unexpected changes with my practice, which in turn changed my goals for my website. This didn't phase the team at all. They were able to keep me focused, change the website design, and incorporate the changes into my website in a way that surpassed my original expectations -- which were already quite high.”
Dimitrios Makos
Recent Blog Posts
September 27th, 2024
When multiple pages on a website compete for the same keyword, that is keyword cannibalization, and it dilutes the SEO potential for any one of those pages.
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