Is SEO or Pay-Per-Click Marketing Better For Lawyers?

One of the most common questions we get from law firms looking for our help with their online marketing is: which approach is most effective, advertising or organic? The answer lies in a variety of factors including a firm's budget and urgency....
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Why Should Lawyers Bother with Digital Marketing?

As a small firm  lawyer, if you knew the clients you wanted would come to your door, what would you do? Or, more importantly, what would you do differently?...
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Lawyers Should Definitely Ask for Testimonials

Client testimonial or “reviews” pages are among the most clicked-on sections of our law firm websites. In fact, of the hundreds of sites for which The Modern Firm has direct data, testimonials pages are second only to attorney...
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Choosing Your Law Firm Name

Should My Law Firm Have My Name or a Brand Name?

Choosing Your Law Firm Name Getting to name things is satisfying. Unfortunately, we don’t get to do it that often. A few pets, maybe a couple of kids. Read on for important things to consider when naming your law firm....
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SEO Chalkboard

Quick Tips: Better SEO for Your Blog (Updated!)

SEO Chalkboard Updated since original October 2017 publication!...
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2018 loading

Is My Website Ready For 2018?

2018 loading Answer these 6 straightforward questions to be sure your law firm website won't let you down in the new year. For most practices, sorry, you can't just set it and forget it....
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Cursor pointing to http://www.

How Do I Choose a Domain Name for My Law Firm's Website?

Cursor pointing to http://www. Choosing a domain name is something that you'll ideally do just once. Read on to learn important things to consider when picking a name such as ease of use, marketing potential and sellable value....
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Guarantee Stamp

Can You Guarantee a #1 Ranking on Google?

Guarantee Stamp If your law firm’s marketing strategy includes bringing in leads from online searches, keeping your website at the top of the search results is essential. And, with well over 50% of the clicks going to the first 3 results, it’s clear...
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Telescope with word: Focus

What Is Long-Tail Content?

Telescope with word: Focus If you’ve talked to any member of The Modern Firm after your website launch, you’ll notice a common response to growing your website traffic: more content, more content, and more content. Along with links, Google has confirmed that...
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Does My Law Firm's Website Need a Content Audit?

Probably. Here are a few questions to ask yourself:...
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