Diego Aguirre

Diego was born and raised in Pereira, Colombia, and arrived in Miami at the age of 8. He moved between Colombia, Miami, and New York during his formative years and has called Tampa Bay home for the last decade. Diego holds a bachelor’s degree in Digital Design from the Art Institute. In addition to his formal education, Diego is an autodidact who loves learning new skills in any design-related field. He began his career as a graphic designer in Miami, working in-house and at marketing agencies. Prior to joining The Modern Firm, Diego worked as the creative director at a Tampa Bay marketing agency, where he oversaw creative strategy and implementation, leading a team of designers, developers, and video editors. Diego has a passion for brand-building and has an approach to design driven by simplicity, sophistication, and timelessness.

Responsibilities

As the Creative Director at The Modern Firm, Diego leads the charge in branding efforts, both for our clients and internally. He oversees all design projects and is in charge of crafting the User Experience for our clients’ websites. Diego strives to keep our creative work current and fresh, ensuring the best use of UI/UX design best practices. His happiest moment at the office is seeing a client’s delight at us bringing their vision and dream to life.

Playtime

When he’s not geeking out over design, you might find Diego editing the latest episode for one of his podcasts, lost in a graphic novel, listening to a record, or on a road trip with his kids and girlfriend. Diego loves photography, is a regular at his local movie theater, and consumes audiobooks and podcasts on a constant basis.

What You May Not Know

• Was a graffiti artist as a teenager
• Began his design career by making caricatures of his co-workers using Microsoft Paint
• Served for years as an ordained minister
• Co-hosts a podcast on geeky stuff with his son
• Could eat Nicaraguan food everyday if they let him
• Has a vast collection of hard cover comics and graphic novels