Erin Ricchiazzi

Erin is a true-blue Buffalonian: she was born, raised, and still resides in the Western New York city known for chicken wings, snowstorms, and Buffalo Bills football. She has a passion for supporting locally-owned businesses; coming from a family of entrepreneurs, Erin understands the love and grit that it takes to grow something of your own.

As an extroverted, energized digital marketer with a degree in integrated communications, Erin has become an essential part of the team at The Modern Firm.

She got her start helping local small business owners develop their online presence; now, she works with lawyers across the country to attract and retain clients and help their practices thrive.

Responsibilities

Erin joined The Modern Firm as one of the company’s first Online Marketing Managers (OMMs); she has since become our VP of Marketing. In that capacity, she uses her gift for developing relationships to set both clients and colleagues up for success. She trains and supports the Marketing team, making processes more efficient and user-friendly. She collaborates with the Projects team, helping to optimize content drafted for new websites so that they will perform well right out of the gate.

Erin’s favorite part of her work is connecting with The Modern Firm’s attorney clients, building trust, developing partnerships, demystifying law firm marketing for them, and most of all, showing them the results that a customized marketing plan can achieve. Erin gets great satisfaction from helping clients overcome business challenges and realize their goals.

Outside of the Office

When Erin is not darting from meeting to meeting, there are a few places you can find her—it just depends on the season! When it’s cold and snowy, she will most likely be in the kitchen baking some classic treats or whipping up something new for dinner. When the sun is shining and the skies are blue, she is usually outside with her husband and pups exploring the great outdoors, or grabbing a bite to eat and drinking craft cocktails with friends at a new spot in Buffalo’s vibrant food scene. 

What you may not know

• Your ear may actually fall off if you catch her in storytelling mode
• Her KitchenAid stand mixer is hot pink and sparkly
• Was captain of her high school swim team, and can still swim butterfly (just not as good as Michael Phelps)
• Recently took up gardening and things are growing, so that’s a win in her book
• Not only has worn an actual tiara in a Zoom meeting, but carried it off